Tuesday, July 06, 2010

full of juice but unreal

Over the weekend this wonderful poster-ad caught my eye.

Several centuries back there was a rococo moment that produced paintings of plants still-lived into human figures. Funny that--with a slight touch of or cognizance of surrealism, I suppose--the full-on broad-stroke quasi-proletarianized figurative advertisement poster art of the American 1930s and 40s gave way occasionally to the kind of poster you see at right here. Tough-guy cooperative fruit growers represented by a happy yet slightly menacing leaf-man whose belly is a fabulously "full" orange. The mix of styles, genres and tones makes one smile and, well, want a try a sip of that fullness. But I would really like to know what these particular madmen were thinking.