Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Tuesday, July 06, 2010

full of juice but unreal

Over the weekend this wonderful poster-ad caught my eye.

Several centuries back there was a rococo moment that produced paintings of plants still-lived into human figures. Funny that--with a slight touch of or cognizance of surrealism, I suppose--the full-on broad-stroke quasi-proletarianized figurative advertisement poster art of the American 1930s and 40s gave way occasionally to the kind of poster you see at right here. Tough-guy cooperative fruit growers represented by a happy yet slightly menacing leaf-man whose belly is a fabulously "full" orange. The mix of styles, genres and tones makes one smile and, well, want a try a sip of that fullness. But I would really like to know what these particular madmen were thinking.

Friday, January 29, 2010

united states of nicotine

Ad in Life, 11/30/1959. There hadn't been 50 states for very long when this ad ran.

Monday, January 21, 2008

Thursday, December 20, 2007

Ike ad 1956

If TV ads for presidential campaigns today were as simple and as silly as those put on by Dwight Eisenhower's people in 1956, I wonder if we would all think the politicians had gone insane, or if we would be relieved. Has this business (marketing, really, is what it is) changed so much since '56? Our first and possibly second answers will be yes, but then watch this Ike ad a third time and think about it. Maybe only the quality of the production (and of animation) has improved.

Here's that ad (a .MOV file). Don't those marching figures, stepping to the repetitive intoning of the man with the open-vowel-starting one-syllable nickname just make you want to get up out of your chair and march along too?