I read Grand Text Auto as often as I can. It's a "group blog about computer narrative, games, poetry and art." In a new entry, Nick Montfort satirizes Google by showing a black Google home page along with this note: "It warms my heart to see that a major Internet company has turned its Web page black, joining the protest against the Communications Decency Act only 4433 days late."
Charles Bernstein points me (and us) toward Google's blackle which Google claims has saved (at the moment I went there) 536,868.931 Watt hours. Given this rhetoric, I suppose Nick is wrong in thinking Google belatedly red or pink; they're trying to be green.